![]() I think we’ll still use this one as an alternative logo for some projects. So, I reeled it back in and came up with this: If the building was art deco and the center catered to adults…maybe. I still really like this idea but it just doesn’t read young enough to me. I found AR Techni font on – one of my favorite sources of inspiration for fonts – and played around with reflecting the three letters and creating a gradient technique to add depth. I was drawn (no pun intended) to the simplicity of these shapes and I liked how it looked with just three letters, rounded edges, and a thicker stroke to the line. ![]() I took out the straight vertical lines that once intersected but it took another try for me to get rid of the first “d” to get this: Plus, I wasn’t sold on all of the lines being visible.Īfter playing around with lots of ideas that just seemed too trite to me, I came back to this one. I liked that it was architectural but it seemed too cold and structural for an art center for kids and teens. I also played around with several different fonts and added a drop shadow to add some depth to what was looking to me like a flat design. Still using the ideas of the shapes of the letters I outlined and intersected them. I had no illusions that I could just stop there, so after some playing, I came up with this: I started off with the concept of repeating shapes – Century Gothic is a great font for repetition of circles and to exploit that point I even included the “d” of “de” in the first pass. Here’s the story of how I got to this final product. The sticker has a fun, 70s/80s feeling that works with the idea of an art center for kids and teens. On the right is a mock-up of a sticker we are making to give out for the Grand Opening this weekend. ![]() Above is the logo for the new Palmar Centro de Arte y Diseño. ![]()
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