![]() ![]() ![]() This is why comparing the visibility, as opposed to the position, for these two sites reflects a more accurate representation of their keyword state. At the same time, the average position for both remains at 50. However, the visibility of the first site would be much higher than the second site because it has the leading position for one of the keywords. The average positions of each site would be 50. The positions of the keywords for the first site are at the 1 and 100 positions and the second site has both keywords at the 50th position. Let’s say there are 2 sites ranked in the top 100 for 2 keywords. ![]() As the website’s ranking pages fall further from the top of Google's results, the Visibility % will decrease. If this number is at 100% it would mean that the domain, subdomain or URL being tracked is ranking in the 1st position for all of the keywords in the project. The higher the percentage, the more users will see the domain for the given keywords. Visibility % is based on click-through rate (CTR) that shows a website’s progress in Google’s top 100 for keywords from the current tracking campaign. The Visibility metric represents how visible the domain is among searchers for keywords in your campaign. Visibility can be defined as a metric showing how often your website is found on the Internet. Semrush has a metric called Visibility % seen in Position Tracking campaigns that we use to estimate a website’s trend of visibility for the set of target keywords currently being tracked in the campaign. ![]()
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